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Whāngārā Farms

Whāngārā Farms

Service: Hina te Pō - Strategy Service
Sector: Māori Farming
Industry: Primary Industry
Location: Whāngārā, Gisborne

Overview

Whāngārā Farms is a large Māori-owned farm on the East Coast, made up of Whāngārā B5, Pakarae A, and Tapuwae Whitiwhiti Incorporations. A community consultation was held at Whāngārā Marae to co-design a 100-year environmental strategy grounded in whakapapa, whenua, and intergenerational aspiration.

Over 60 people attended, including kaumātua, local community, hapū, farmers, shareholders, board members, and financial partners, to visualise the long-term future of the farms through the narrative of Paikea and the whale. The process surfaced shared values, strategic pou, and a unified vision to guide future decisions.

The group selected our Hina te Pō Strategy Service, designed for kaupapa-led collectives seeking clarity, unity, and a long-term roadmap for impact. Since the wānanga, the strategy has continued to grow from strength to strength.

From Kōrero to Strategy

See how the kōrero from the day shaped the final strategic direction — grounded in collective thinking and shared aspirations